“Get PrEP’d!” Campaign: AltaMed

Challenge:

Concept and develop a print and social media campaign to increase PrEP/PEP knowledge and accessibility. Key goals include boosting PrEP uptake and retention, providing education for patients, and becoming a model for PrEP/PEP integration for other agencies.

Solution:

“Get PrEP’d!” is an educational, inclusive concept reaching multiple target audiences and empowering them with the tools needed to make safe, informed choices to lead happy, healthy lives. Copy messaging across several mediums is informational (what is PrEP and how to access it), destigmatizing, sex positive, and promotes trustworthiness in well-trained healthcare providers.