SPEC Sales Letter: Boston Organics

Challenge:

Create a one-page sales letter targeting Office Managers at Boston-area companies with the objective of increasing participation in the Boston Organics Corporate Program. The Corporate Program offers customizable weekly or bi-weekly deliveries of healthy, locally sourced food items.

Solution:

Since Office Managers tend to balance many responsibilities, the messaging emphasizes the convenience, cost-efficiency, and customization of the Corporate Program in a friendly, sincere, and informational tone. The call to action provides specific next steps to set up a consultation with Boston Organics.

My Role:

Copywriter, in collaboration with Randall Robinson (Design).