SPEC Direct Mail: Williams Sonoma

Challenge:

Create a full-color direct mail postcard for Williams Sonoma with the objective of increasing awareness and driving sales of the new Primo cookware line. The Primo product line was developed to provide restaurant-quality cookware at affordable prices targeting all genders ages 22 to 30.

Solution:

The Primo line merges quality with affordability and caters to people living in their first or second apartments looking to stock up their kitchen with essential cookware on a budget. The tone is informative with clever nods to professional kitchens (can I get a “oui, chef?”). The messaging maintains an emphasis on high quality products at affordable prices with a clear call to action directing the audience to the website or nearest store.

My Role:

Copywriter, in collaboration with Heejin Suh (Design).