SPEC Magazine Ad: COVERGIRL

Challenge:

Create one single-page, full-color glossy magazine ad designed to drive sales of the new COVERGIRL TrueYou Match lipstick (fake product). TrueYou Match lipstick enhances the wearer’s natural lip color with reflective pigments and targets women ages 24 to 40.

Solution:

The messaging maintains a fun, stylish, and promotional tone while emphasizing the benefit of a unique natural look that inspires confidence and keeps lips healthy and hydrated. The call to action directs readers to their local drugstores and upholds the distinct COVERGIRL brand voice.

My Role:

Copywriter, in collaboration with Randall Robinson (Design).