January Campaign: MYX fitness

Challenge:

Create an eye-catching new year campaign that stands out in a sea of promotions within the fitness industry. Showcase clear and bold promotions while promoting brand differentiators across a variety of mediums—web homepage, email, and paid social media (static and animated).

Solution:

Outshine competitors with fresh, positive messaging honing in on the true benefits (and joy) of working out and how to incorporate fitness (and fun) into a routine. Creative is centered around a big offer, clever digestible headlines, and high contrast visuals.